Field notes on going AI-native.
No hype, no roundups. Just the moves that decide who wins the next decade — written operator-to-operator by the team building it.
What "AI-Native" Actually Means (And Why Bolting On ChatGPT Isn't It)
Bolting a chatbot on your side gets you nothing. Rebuilding how you operate around AI is the whole game. Here's the difference — and the four moves to close it.
Your Next Customer Is an AI Agent — Here's How to Get Picked
Agents are starting to research, shortlist, and buy for real people. If a machine can't read you or pay you, you're invisible at the decision. Three moves to get chosen.
How to Write an llms.txt for Your Business (With a Copy-Paste Template)
The small text file that hands AI a clean summary of what you do — instead of letting it guess. What goes in it, where it lives, and a template you can copy.
What ChatGPT Says About Your Business — And How to Fix It
Right now an AI is describing your business to buyers, and you're not in the room. How to check what it says, why it gets you wrong, and how to fix the inputs.
Schema Markup for AI: The JSON-LD Every Business Needs
You keep hearing "add schema." Here's which types actually matter for AI, what the JSON-LD looks like, and how to add it in fifteen minutes without a developer.
The Agent-Readiness Checklist: Everything AI Needs to Find, Understand, and Recommend You
Visibility, readability, bookability — the three pillars that decide whether AI puts you on the list or skips you. The full checklist, scored.
AI-Native vs AI-Enabled: What Actually Makes a Business AI-Native
One uses AI as a tool. The other is rebuilt so AI is the engine. The real difference, a side-by-side table, and the one-question test for which you are.